You may have noticed my recent name change. This did not come without a ton of thought and a lot of planning. I've recently gotten more into researching what makes a great handmade business. It's hard to keep a small business up and running when you move around as frequently as I do. You lose your word of mouth advertising that you once had, you must start a new client base, and it can be incredibly discouraging. Figuring out how to navigate that hasn't been easy. After reading a bunch of books and articles, I decided that I was ready to try to grow my business and that meant it was time for an official name change and all that comes with it.
Naming your business is never easy. You think you finally found the name you want, only to find out someone else is already using it. I made a list, which seemed to grow by the day, and then attempted narrowing it down. I kept circling around anything involving tiger lily, so I thought this meant it really meant something to me. Lilies happen to be my favorite flower and of those, tiger lilies are my favorite lily. The lily itself means more to me than to most people probably. They have always been the flower my husband sends me when he knows I need a pick me up, or when he just wants me to feel extra special. He never knew that lilies were my favorite, which made it even more special. When I was growing up my mom always had tiger lilies growing in our yard that I seemed to always be fascinated with. In fact, the picture that is in the background of my website is a picture I took when I was younger of one of her tiger lilies.
If these things weren't enough to convince me that this name was meant to be, I did a little research on what a tiger lily symbolize and this solidified my name change.
The tiger lily symbolizes female courage. It is a good flower for a career woman to carry in her bouquet down the aisle, and its bold orange symbolizes personal wealth and career success.
The fact that the tiger lily is bright orange also speaks of joy, productivity and pride. The brown freckles on the flower's petals allude to the concept of always being in touch with one's creativity.
Tiger lilies are very easy to grow, and once you cut off one blossom another one quickly replaces it.
I love the part about being in touch with one's creativity. It fits me perfectly since I am always trying to create new things. The resilience of the flower also suites me well. If you know me personally you'll totally understand why. I'm constantly having to adapt to change, whether it's expected or unexpected. I've become resilient by nature over the past several years, constantly being stretched and pulled in all different directions but always returning to my normal state....
Over the next month or so I will hopefully be making several new announcements about new opportunities and changes, so please check back often and sign up for my newsletter!